The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Glowing Sticker
Agency: BBDO GUERRERO ORTEGA / Makati City
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
Camp Okutta
Agency: john st. advertising / toronto
Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
601 ARTBOOK PROJECT 2007
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments
Agency: Marmalade Melbourne / Melbourne
Client: Heinz Category: Collateral Design / Posters - Campaign
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Horror Movies
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc. Category: Brand Gaming / Mobile
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign